Can I Use Viral Marketing To Increase My Traffic Business?

One way to get more website traffic, quickly and for free, is to use viral marketing principles.

Sounds interesting, but what does it actually mean? How does the process work, and can it really be effective and profitable for normal businesses?

Well, that’s 3 good questions, so let’s take a look…

A virus, in medical terms, is something that is able to self-replicate and duplicate it’s genetic code to grow and spread. Once it does this, it becomes incredibly difficult to stop. Hence the term in the marketing world ‘viral marketing’. It was never really called that in the days before the internet took off, but the idea still applied way back then.

Here is the process in a nutshell … you give something of value to other people for free. For the campaign to work effectively, the given item needs to have some link back to your business website, or encourage use of your product. In the giveaway, you build in encouragement for others to pass it on themselves.

The chain of people passing it on self perpetuates, all the time with your website being a core element of the giveaway. It means your marketing message or website can be seen by a number of people that you cannot predict, and cannot control.

An effective viral marketing campaign will bring a huge amount of visitors back to your product or website, which is virtually impossible to stop!

I’m sure this sounds good to you, but is it really possible?

Viral marketing is actually responsible for a large (if not all) portion of website traffic for many businesses who ‘get it right’ with their campaign. It definitely works.

You may choose to give away a product, a report maybe on the subject matter of your market. You may choose to give away a service, maybe providing a neat twist to a software application. You may choose to use a video, and this can really be exciting.

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YouTube is one of the best examples of viral marketing that works well. Their videos are easily shared to other users either online or through email.

You could make a short video about your subject, or even screen shots, and once you’ve uploaded it to You Tube, people have the chance to make comments on it. If you can start an argument, you’ll have people falling over themselves to watch your video!

The video is free and easy to put on other websites, which all encourages people to share the videos in anyway that they can.

After watching the video, the user is also presented with a simple button that they can click to instantly share the video with as many of their friends as they want.

This is almost too good to be true, but it is all there, and crushingly simple, quick and free to do, it just takes some of your time. Let’s not make any false claims, the first few times you do it, you’ll make mistakes and take a bit longer to produce your video, but once you get the technique sorted, you can use video to go viral, and get a huge amount more website traffic.

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