Building A List Of Email Addresses To Market To

There can be no debate that the Internet has changed the way people live, communicate and do business, and direct marketing is certainly no exception. In order to compete in this digital society, you will constantly need to build up your email database to ensure you are reaching the maximum amount of potential customers with each direct mailing piece you construct. In this article we will show you how you can do just that by simply tweaking your current style.

Research shows that the majority of direct mail companies have email addresses on a mere 5 percent of their customers, and while the reasons for this are many, perhaps the most glaring one is that they have never asked for these addresses or if they did, the request was squeezed into the remaining space on the page or buried somewhere else in the mailing. According to experts, this is a mistake, because the best way to increase the size of your email address database is to begin asking your current customers for their email address each time you make contact with them.

Asking for email addresses can be accomplished in a number of different ways, but the best approach is to take advantage of your current marketing strategies. This can include your direct mailers, your telemarketing branch, and even web page collection in which you give customers an incentive-free newsletter, discounts, etc,–for registering their email address when they visit your site. If this is the strategy you choose, be certain to include this on your landing page and in a place where it will be easily seen.

The strategy of asking for email addresses is certainly cost effective, but this process can be rather slow and deliberate. If you are looking for a more rapid approach, albeit one which will cost a bit more money, you can use an email appending service. An email appending service is a process in which you match your current postal database with a third-party, permission-based email appending database. This type of email collection can realistically increase the size of your email database by 25 percent in a matter of 3-4 weeks.

Email has become the most effective marketing tool there is for direct marketers, giving them an opportunity to reach thousands of potential customers at the click of a mouse. To build up your list of email addresses, follow the tips above and you’ll begin to see your database grow exponentially over the next several years.

Learn More : Email Lists

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