Building A Google Adwords Campaign: 5 Mistakes To Avoid

Generating a powerful Google Adwords campaign can be very demanding for both beginners and experts, especially if you are getting into a completely new niche or perhaps addressing your target market for the first time. Even though you could certainly invest days and weeks monitoring the market as well as seeing the activities of your competition, the the more valued lessons are realized when you develop an ad and then concentrate on perfecting it for overall performance. Nevertheless, such a tactic can still make it easy to commit errors – some at very high costs.

Perry Marshall can offer you several effective tips on making an adwords campaign which guarantees results in his book The Definitive Guide to Google Adwords, but countless individuals would still commit errors when they perform keyword research as well as making attempts to optimize the adword campaigns.

When you would like to develop an effective Google Adwords campaign – one which generates a large amount of top quality traffic and really gets to your target market – you have to make sure that you’re not making any of these 5 common errors:

1. Not having keywords when creating ad copy. Several Google Adwords campaign managers make the mistake of using the keyword only in the headline or first sentence, instead of spreading the keywords throughout the ad. Generally, you want to make sure that your ad copy is as useful and as rich in keywords as they possibly can, hence be at liberty to employ at least one to two keywords or key phrases within your ad for better responses.

2. Sending visitors to a homepage. You’ll yield far more interest and, in many cases, even better rates of conversion if the you give in the ad goes straight to the specific webpage in the site with the promotion or incentive and not just a site’s main page.

3. Depending on Google’s Adwords Keyword Selector Tool to do all the work for you. The ‘broad match’ feature will only give you a broad idea of applicable keywords for your niche, however you also can make use of some other alternatives. Make use of the ‘phrase match’ and ‘exact match’ features in the tool to yield a good list of keywords that you should use for your site and your ads.

4. Making use of low-performing keywords. Understanding exactly what your audience is searching for is not an overnight exercise, and you should not assume all the time that your desired audience will be browsing for your products and services with the use of the same search phrases that you may use in your ads. You should try to generate a list of related keywords using the ‘synonyms’ function to improve search engine results as well as optimize your ad campaign.

5. Displaying your offer or promotion only in the body copy. Always make sure you point out the main benefit right away in the headline of your ad’s copy. Imagine that your readers and viewers are only reading the headers; would they be intrigued enough to want to know more about your ad and even read through the rest of the copy? Although Google Adwords ads are only comprised of 3 or 4 lines, a lot of people read even these brief copies and will surely react when they immediately see a word or phrase that is interesting for them – your one chance to get their attention is right in the headline.

Advertising with Google Ad Words is a powerful technique that most online-businesses can use to attract more customers. Creating quality Google Ads is one of the most important skills to have when using Ad Words – and there are several good training resources available online.

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